Let's learn a little about the importance of color and its power as a communication tool.
Color information via (the sense of ) sight influences our intention or decision making. Human beings have five senses: taste, smell, touch, sight, and hearing. Of these, the information we take in via our sense of sight accounts for about 87% of the total. And about 80% of the information we take in via our sense of sight is color information. As these figures attest, the majority of the sensory stimulus we experience is in the form of color information. In short, color is a very important presence in our lives.
Color adds uniqueness and distinctiveness to your documents.
With the proper use of color, you can emphasise specific parts of your documents to draw attention to key points. Also, by using color effectively, you can create unique and distinctive documents and leave the readers with a lasting impression.
You can give your documents unity.
You can create a sense of unity over multiple pages by using color to consciously draw attention to common elements.
You can clarify the structure of your documents, making them easier to read.
Color can be used to delineate different sections of a document. Also, by consistently using a special color for certain items, you can make your documents easier to understand structurally. Another technique you can use is to employ coloring variations by using gradations, etc., to direct the eyes of the reader in the direction you desire.
You can present images effectively.
Color is your most potent tool for presenting images. By making effective use of color, you can give your images the attributes you want to convey through your document: power, warmth, trustworthiness, etc.
You can direct the reader psychologically in the direction you wish.
Different colors have varying psychological effects. By skilfully making use of effects you can lead the reader psychologically in the direction you desire.
In conclusion, adding color to your documents will allow you to be more persuasive and to communicate more effectively.
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